Nursing Times Award Winner

What we do

Kissing it Better is about sharing simple healthcare ideas. It is also about harnessing the energy of the most dynamic groups in a local community and inviting them to use their specialist skills to make a difference to the care of patients and their carers within hospitals and care homes.

Tackling the small things can have a fundamental effect on everyone. Many of the simple ideas on our site make patients and staff feel truly appreciated. This quickly improves morale and motivation and, therefore, the energy within a hospital or care home. Kissing it Better has learnt from the most respected customer service businesses, such as Apple, Disney and John Lewis.

Through our website, events and training, we promote these practical ideas and foster the mind-set that created them. With resources under pressure and rising complaints in the media, there couldn't be a better time for doing this. Kissing it Better aims to make a world of difference to health care, today.

We address key questions such as:

  • How can we constantly exceed a patient’s expectations of their care environment?
  • How can we spread transforming and innovative ideas across the whole healthcare system?
  • How can we harness in this task the contributions of volunteers and the local community?
  • How can we do all this in a way that uses health resources better without extra funding?
  • And can we do these things today, please, rather than tomorrow?

The team

Jill Fraser

Director & Co-founder, Kissing it Better

Jill Fraser trained at the Florence Nightingale School of Nursing at St Thomas' Hospital in London. During her training, she was awarded a scholarship by The Kings Fund to work in America. The experience gave her an interest in medical journalism and over the last 20 years she has presented health features for many programmes on television and radio including Womans Hour, Newsround and Breakfast Time for the BBC.

As well as regular visits to wards as part of Kissing it Better, Jill speaks at conferences across the country and writes articles for national newspapers and magazines.

Her novel, More Tea, Less Vicar is a comic tale with a serious message about village communities in the 21st century.

Richard Samuda

Director & Company Secretary

Richard Samuda is a trustee, director and company secretary of Kissing it Better. He is married to Jill and is a chartered accountant. He was a partner in KPMG for 20 years latterly specialising in management consultancy work.

Since retiring from the firm in 2004, he has acted as a non-executive director in the NHS – initially at Heart of England NHS Foundation Trust comprising three acute hospitals in East Birmingham and Community services in Solihull. He is currently non-executive Chairman of Sandwell and West Birmingham NHS Trust, a large acute Trust which also runs Community services in the Sandwell area. In addition, he is a non-executive director in a well known Midlands property company and in a leisure business as well as acting as a school Governor.

Nicola Matthews

Director & Co-Founder, Kissing it Better

Nicola trained as a Registered General Nurse in Warwickshire and then as a Registered Midwife at what is now the University Hospital of Coventry and Warwickshire. She has worked as a Matron of a large Nursing home, and College Nurse at South Warwickshire College. She is also been a lecturer in Health & Social Care.

Nicola lives in Warwickshire with her husband Steve and their five children

Following an operation earlier this year, Nicola is currently taking a break from the day-to-day running of Kissing it Better. In the meantime, she maintains a huge interest in the project.

Our Patrons

Dr Phil Hammond


Well known comedian and contributor to BBC Radio 4 and Private Eye and still finding time to practise as a Bristol GP. Phil has been a tremendous supporter of our work and the changes we are seeking to drive in caring for patients and those in care. He even managed to include Kissing it Better in his NHS comedy script on BBC Radio 4.

Sir Andrew Motion


Internationally renowned Poet and former Poet Laureate - Andrew has been kind enough to join one of our programmes reading poetry to elderly residents - an inspiration to stimulating their time in care.

Nadhim Zahawi

Member of Parliament for Stratford upon Avon & Patron

"I wholeheartedly support the work of Kissing it Better and was delighted to be asked to become a patron of such an excellent charity. It is the simple things, so easily missed, that make a real difference; this is the genius of Kissing it Better's work."

Our history

Jill Fraser and Nicola Matthews both trained as nurses. When their children and elderly parents developed serious health problems, they rapidly gained an understanding of the NHS as a consumer too.

Whilst acknowledging that there were areas where the treatment their families received could have been better, they also experienced some excellent care. They soon realized how demoralized good staff became by the endless negative newspaper headlines which rarely acknowledged those health workers who were prepared to go the extra mile for their patients.

So, they decided to do something about it.

Visiting hospitals across the country, they soon discovered that a good idea on one ward was rarely passed on to the ward next door, let alone the wider world.

After much discussion, they decided that a simple easy-to-use website, packed with good ideas from health workers, patients and their carers, and, crucially, backed by media coverage, could make the ‘world of difference’.

Hospitals we're working with

Barts Health NHS Trust Central Manchester University Hospitals NHS Trust Dudley Group NHS Trust East and North Hertfordshire NHS Trust Guy's and St Thomas' NHS Trust Kingston Hospital NHS Trust North Middlesex NHS Trust Walsall Healthcare NHS Trust The North West London Hospitals NHS Trust Sandwell and West Birmingham NHS Trust South Warwickshire NHS Trust